Monthly Archives: February 2014

Regency Case Study

Multi-Touch Marketing Produces 1432% ROI By Heidi Tolliver-Walker, PSDA Want proof that a combination of multi-channel marketing and personalization works?  Take a look at the campaign produced by Regency Business Solutions for Paragon Commercial Bank.  Working through AccuLink, Regency developed a three-stage,

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Marketing to Your Advantage

Use Cross Media Marketing and Multi-Channel Marketing to Your Advantage Marketing is undergoing a significant transformation. New devices, social networks, and mobile technologies have fragmented consumer communication channels in ways that would have boggled the mind just a decade ago.

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