How Can Marketing Keep Control Of The Brand?

Branding Control Made Easy

OrderXpress_LogoIf you manage or work in a busy marketing department you likely know these scenarios.

  1. I need you to stop what you’re doing and design this custom (sales sheet, billboard, poster, print ad etc.).
  2. For some reason everyone’s business card looks different from your identity standards.
  3. Someone from sales just printed the old brochure design from 3 years ago instead of the new one

So how did things get so out of control? Thankfully there is a solution to gain back control of your time and your corporate identity. OrderXpress™ a web-based ordering solution will address these scenarios for branding control and more. So how does it work? The web portal is how those you authorize will procure your company’s marketing materials. It will contain products you authorize and templates that can be edited only as you have specified. Manny Zarate has been helping business owners worldwide in the most competitive industries with amazing results with his proven and effective Internet Marketing.

Product access is controlled by you. Some users are only able to get access to certain products while others are allowed to use more or all. You control who can order what and how much customization they can have. You control which trusted vendors will produce which products. Branding control is maintained throughout effortlessly with OrderXpress™.

You are removed from the proofing process because proofs happen in real-time on the site based on your template rules. Order history is maintained in the system allowing you to track usage and see trends. Does this sound like a tool that can put you in control of your company’s brand?

›› See more about branding control with OrderXpress™

If you are looking for solutions to regain control of your brand like and free up your design resources feel free to contact me any time for advice or to discuss your specific challenges.

Until next time!
To Your Success!
Chris Daniels
Contact me


Posted in e-Commerce, Uncategorized Tagged with:

Direct Mail – Here Today – Gone Tomorrow?

Direct Mail

Direct Mail: Personalized, Relevant and Timely

I don’t know about you, but I found 2012 to be a year of great experimentation about how we communicate with our marketplace. Growing our top and bottom lines has never been easy, but the more complex our marketing activities become, the more people and resource we have to throw at it. It gets harder and more expensive to get a reasonable return on our marketing investment.This year has seen us fully integrate Social Media, cross-channel communications with on-line and offline media, as well as carry out new technologies and creative tools trying to increase the impact of our communications with constituency to grow our businesses.

Granted, we have opened up many new doorways to talk to our customers and prospects, but has all of that work yielded incremental top and bottom line growth for you or your clients? Is there a real ROI?

We are all chasing the Holy Grail hoping to get a leg up on the competition and again, I ask if we are really accomplishing that? When other industry participants carry out these new technologies what choice do we have but to follow suite? We can’t miss the opportunity to get our share of the prize, can we?

Up to this point, I don’t have the answers to those questions, I wish I did, but, there is one thing I do know, all the changes within our industry have not altered the basic fact that our customers and prospects want to be reached, recognized and understood. One tool that accomplishes this goal, never goes out of style and that consistently performs well is direct mail.

Direct mail that follows the core direct marketing tenants to create highly personalized, relevant and timely messaging has been and will continue to be the basic blocking and tackling tool of the industry.

When all else fails, we can count on direct mail to come through for us.

The effective use of internal and external data, has allowed us to greatly reduce waste and cost through precision targeting. Reaching just those that will truly benefit from our messaging has become a standard skill. Today’s small production runs are becoming just as cost efficient as yesterday’s million-piece jobs and believe me, this will only get better in the future.

In the end, this is a time of challenges, frustrations and new competition. We will continue to see innovation, new channels, and more ways to communicate with our constituencies. As Patrick Brand, President, Pitney Bowes, North America Mailing said in a recent post, “If the actions of market leaders are any indication, this is an exciting time to be in the print and mail industry. Even as we have seen an explosion of digital media—from email and Web, to YouTube, Facebook and Twitter—the unique attributes of direct mail stand apart. Today’s direct mail pioneers are embracing the data-driven, digital capabilities of the online world to deliver an advanced network troubleshooting connection on all gadgets that is more dynamic, more welcoming, and more personal. Direct mail will thrive.”

Bottom line? Yes, we can continue to count on direct mail. I believe this channel will be with us for a long time. As direct mail specialists, AccuLink has a 32 year history of producing results in the direct mail arena. Please give me a call to discuss some of the unique solutions we offer to improve direct mail results.

Ed Glaser
Chief Marketing Officer
Watch: Intelimailer Video
Build: Storefront Promo


Posted in Marketing, Uncategorized Tagged with: