Blog Archives

SAM Case Study

Consultant Focuses On Niche and Avoids Costly Move Challenge: A sales management consultant to the insurance and financial industries competes with national publishers by customizing his sales activity planner books with his customer’s unique training tools. Some large accounts have

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Regency Case Study

Multi-Touch Marketing Produces 1432% ROI By Heidi Tolliver-Walker, PSDA Want proof that a combination of multi-channel marketing and personalization works?  Take a look at the campaign produced by Regency Business Solutions for Paragon Commercial Bank.  Working through AccuLink, Regency developed a three-stage,

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Marketing to Your Advantage

Use Cross Media Marketing and Multi-Channel Marketing to Your Advantage Marketing is undergoing a significant transformation. New devices, social networks, and mobile technologies have fragmented consumer communication channels in ways that would have boggled the mind just a decade ago.

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Crystal Ball to Direct Mail

Do You Have a Crystal Ball? Direct Mail is not going away any time soon, but there is no question that it is changing. Over the next several years, we can expect that direct mail will allow us to greatly

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Direct Mail – Here Today – Gone Tomorrow?

Direct Mail: Personalized, Relevant and Timely I don’t know about you, but I found 2012 to be a year of great experimentation about how we communicate with our marketplace. Growing our top and bottom lines has never been easy, but

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