HP Creates New Revenue Opportunities for AccuLink with HP Indigo 10000
Digital press offers extensive high-quality print options and flexibility for an expanded range of high-value commercial applications
PALO ALTO, Calif – HP today announced that AccuLink, a Greenville, NC-based trade printer, completed installation of the 29-inch wide HP Indigo 10000 Digital Press to open new market opportunities.
Operating since 1980, AccuLink has developed strong partnerships with fellow commercial printers, resellers and distributors, and investing in new technology is key to the company’s success as well as continued growth.
“We chose HP because they offer hands-down, quality digital presses,” said Lindsay Gray, partner, AccuLink. “The HP Indigo 10000 is the only press that provides high-imposition efficiency in one, two or multi-color mode to yield nearly three times the production per hour. We’re also able to print jobs digitally that simply could not be done before because of the new large format”
New Revenue Opportunities
The B2-format available on the HP Indigo 10000 Digital Press enables AccuLink to expand its range of applications, including packaging, new sizes of prints, newsletters and specialty projects, to take advantage of new revenue streams.
With the HP Indigo Digital Presses and its diverse set of finishing equipment, AccuLink can offer its customers high value services ranging from traditional bindery services, statement rendering, direct mail, foil stamping and intelligent inserting to different finishing techniques. In addition, AccuLink added the 3dUV™ Scodix Digital Embossing system to offer customers a textured, multi-dimensional printed communications experience with a raised-print effect of up to 250 microns, which is the level Braille readers use. This technique captures users’ attention when they see and feel the digitally printed, textured images on documents or packaging.
For comprehensive direct marketing campaigns, AccuLink also offers Intelimailer™, a unique and flexible way to offer cross media marketing campaigns with full color personalized letter packages, personalized URLs (PURLs), custom landing pages, QR codes and mobile messaging – all printed from HP Indigo Digital Presses. These services add real value to short print runs as a result of such personalized enhancements.
The scalable HP SmartStream Production Pro print server was upgraded to provide increased raster image processing (RIP) power and job routing flexibility while delivering accurate soft proofs and production run lengths for Acculink’s HP Indigo 10000 and 7600 Digital Presses. Acculink produces a wide range of traditional direct mailers, bills and statements, 3dUV™ Scodix Intelimailer™ pieces, and more on their HP Indigo Digital Presses
“We receive incredible demand for our existing HP Indigo digital presses that we keep them running at full capacity. We have no doubt that the HP Indigo 10000 will exceed our expectations with the communications solutions planned for the press,” said Gray.
The HP Indigo 10000 Digital Press received the 2013 InterTech™ Technology Award in recognition as a truly innovative print solution. The press will be demonstrated in the HP Booth #1241 at PRINT 13 in Chicago.