What is the Intelimailer™ ?
The Intelimailer™ is a uniquely designed envelope that creates maximum impact and readership. Often referred to as the EasyMailer or TransforMailer, the Intelimailer™ is constructed from a full color 8.5″x11″ printed sheet and converted with specially glued flaps and up to three 8.5″x11″ inserts as well as a companion reply envelope or promotional card. This construction is ideal for highly personalized and confidential mailings such as fund-raising or lead generation campaigns. Typically the contents are digitally produced using high quality HP Indigo presses which lend themselves well to data driven match mailings.
Want to be a marketing leader?
Until now, creating full color, personalized direct mail letter packages and cross media campaigns has time-consuming and expensive. Only large companies with big budgets could afford it. But now with the Intelimailer™ you can offer complete, hard-hitting letter packages supported by PURLs, QR codes, landing pages, even mobile messaging in quantities (from 300 up to 30,000), for any size customer without any extra work – for only a few cents more than a one-dimensional postcard.
Imagine having an edge over all your competitors.
Even in tough economic times, direct response cross media marketing is king. Direct Mail tied to multichannel media consistently outperforms all other marketing media and provides the best results for generating new leads, increasing cross-sell and up-sell program results, generating more and higher donations than any other media. When it comes to small businesses, the Intelimailer™ levels the playing field with marketing giants in terms of proven results and ROI.
That’s why even in the current economic environment, according to marketing firm Epsilon Targeting’s latest Consumer Channel Preference Study of nearly 5,000 North American consumers, 50% of U.S. consumers prefer direct mail to email. The study, entitled “Direct Mail Remains Consumers’ Preferred Choice for Marketing Messages,” finds that direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands, with six out of ten Americans saying they “enjoy getting postal mail from brands about new products.”
Direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands, with six out of ten Americans saying they “enjoy getting postal mail from brands about new products.”
The research shows that “despite direct mail’s reputation for being “old school” or expensive, it is the top choice of U.S. consumers for the receipt of brand communications in almost every class, ranging from health to household products, to household services, insurance and financial services, including credit card offers,” Also of note, “the preference for direct mail also extends to the 18-34 year old demographic.”
Multi-Channel Communications Measurement and Benchmarking from InfoTrends, marketers reported a lift in response rates of 35% when using multi-channel campaigns (combined print, e-mail, and Web landing pages) over single channel print-only campaigns. In addition, marketers reported increased lift in response rates of nearly 50% when using highly personalized and relevant multi-channel campaigns over static print-only campaigns.